13 Best Content Writing Tools for SEO (in 2023)

Written By

Nick Zviadadze

Nick Zviadadze

Founder at MintSEO


Creating high-quality, original content that satisfies readers and search engines alike is an essential part of almost every marketing strategy today. 

Quality content can be a great way of capturing your audience’s attention, staying relevant, educating readers about your products and services, and building brand authority.

However, producing one quality article after another can also be challenging and time-consuming. 

Luckily, in 2023, there are countless content writing tools available online to help you with this problem. 

Content writing tools can help you create copy that is not only informative and engaging for your target audience, but also optimized for search engines. In turn, you can increase the chances that your content will be seen by the right people and drive more traffic and conversions to your website.

In this article, we will be taking a look at 13 of the best SEO content writing tools that will take your content game to the next level, starting with:

13 Best SEO Content Writing Tools

#1. Surfer SEO

Surfer SEO is one of the most widely used content optimization tools out there, making it easier for content writers and marketers to write and edit content with the help of its built-in features.

Surfer SEO can analyze your competitors’ content and generate a list of related keywords and headlines. Moreover, it categorizes these keywords into groups and provides you with the optimal use range for each search term. 

The Surfer SEO editor scores the content actively, as you’re writing, to provide you with a better idea of its overall quality.

Surfer can be particularly useful if you tend to outsource your content with the help of their ‘brief’ feature, which allows you to easily create and share article briefs with your writers. 

Pricing: Surfer SEO is a subscription-based tool, starting at $49/month

G2 Score: 4.8/5

Use-Cases: Content writing, content planning, and content optimization.

#2. Grammarly 

Of all the content writing tools on this list, Grammarly is likely the one that most content writers are familiar with. It is available as a Chrome extension, web application, and desktop application, making it very convenient. 

Grammarly is one of the best tools for identifying and fixing grammatical errors in your content. Additionally, it provides useful suggestions for improving the fluency of your writing, while avoiding repetition. 

The paid version of Grammarly offers additional features such as a plagiarism checker and the ability to set the tone of your content. It also allows you to establish content guidelines, which is especially beneficial for businesses that want their content to meet a specific search intent.

Pricing: Grammarly is free-to-use, but to access additional features you need to upgrade to the premium version. Subscriptions for Grammarly premium start at $12/month.

G2 Score: 4.6/5

Use-Cases: Content writing and content editing.

#3. Hemingway 

One factor that distinguishes good content from great content is how easily and effectively you can convey your message to your audience. Hemingway is a tool designed precisely for this purpose, as it can help you improve the readability of your content. 

The Hemingway editor highlights and marks parts of your content that require rewriting to improve clarity. It also assists writers in avoiding adverbs and passive voice, thereby making their content more engaging. 

The Hemingway editor is easily accessible on their website, and you can start using it right away.

Pricing: You can use the Hemingway App for free on your browser, or you can buy and download it for a one-time fee of $19.99.

G2 Score: 4.4/5

Use-Cases: Content writing and content editing.

#4. Semrush SEO Writing Assistant 

Semrush is one of the most recognizable names in the world of SEO and marketing. It provides marketers with a range of tools to help them stay on top of their SEO strategies. Semrush also offers content writers many ways to optimize their content and make it more SEO-friendly with its SEO Writing Assistant tool. 

The tool analyzes your content and suggests improvements based on SEO best practices. It also evaluates the overall readability, tone, and originality of your content in real-time and rates it accordingly. 

The Semrush SEO Writing Assistant has a very intuitive interface, while the actionable insights it offers can help content writers make their copy more engaging and informative. 

Semrush SEO Writing Assistant is available as an add-on on Google Docs, MS Word, and WordPress, making it convenient for practically any writer out there. 

Pricing: You can use the Semrush SEO Writing Assistant for free when you sign up for a Semrush account. However, to access all of its features, you need to subscribe to their monthly plans which start at $119.95/month. 

G2 Score: 4.6/5

Use-Cases: Content optimization, content editing, and content writing.

#5. Yoast SEO

Another extremely helpful and widely used tool is the Yoast-SEO WordPress plugin. This multi-purpose SEO tool can help content writers and blog owners improve their SEO strategies.

The Yoast SEO plugin provides tips and helps with important SEO-related tasks for each blog article, allowing users to optimize their content for any specific keyword. The plugin also comes with technical features such as meta description, 301 redirects, and a readability checker, to help improve the overall quality of your content. 

Being a WordPress plugin, Yoast SEO works seamlessly with your WordPress blogs, making it one of the most efficient, all-in-one SEO tools out there today.

Pricing: The basic version of Yoast SEO with limited features can be used for free. To access Yoast SEO Premium, users have to purchase a monthly subscription plan which starts at $89/month.

G2 Score: 4.6/5

Uses-cases: SEO-oriented content optimization, on-page SEO, and content quality analysis. 

#6. Jasper.AI

Jasper.AI is a generative artificial intelligence (AI) content-writing tool that can provide you with a wide variety of content based on your input prompts. 

Jasper is known for its ability to help with SEO copywriting. Specifically, it can help you come up with creative content for social media, Facebook ads, sales emails, and more, very easily. As a content writer, you can use Jasper to find inspiration, get outlines, and fact-check your content. 

You can also integrate Jasper with Surfer SEO, which makes it easier to write SEO-oriented content that targets specific keywords. 

Pricing: Their monthly subscription plans start at $29 per month, but they also have additional plans and offers for businesses that have large-scale content requirements. 

G2 Score: 4.8/5

Use-Cases: AI content writing and copywriting tool.

#7. Frase

Frase is another AI-powered content optimization tool that can be a great addition to every content writer’s toolkit. With the help of its machine learning algorithms, Frase can support your overall content journey, from research to publishing. 

Just like Jasper, Frase too can provide you with detailed content outlines, descriptions, summaries, and more based on the prompts you input. It also has a question analyzer feature that makes it easier for you to understand what questions your audience is asking across social media platforms and search engines. 

Furthermore, Frase has a content management system that makes it possible for you to write, edit, and publish content from a single place. 

Pricing: Frase monthly subscriptions start at $14.99/month, which goes down to $12/month when billed annually.

G2 Score: 4.8/5

Use cases: AI content writing, content research, content optimization, and content analysis. 

#8. AnswerThePublic

AnswerThePublic is a valuable research tool for content writers looking to generate ideas and keywords related to their topic. The tool analyzes Google’s autocomplete data, to provide you with a list of questions that users have been asking. This can help you better understand your audience’s interests and needs.

One of the best uses of AnswerThePublic is to generate content ideas that answer the most common questions related to your keyword. With its clean and intuitive user interface, it’s easy to use and can greatly benefit content writers in their research process.

Pricing: AnswerThePublic offers both free and paid versions. The free version provides you with basic features but to access all of its features, you need to upgrade to the pro version, available at a monthly subscription of $99/month, billed annually. 

G2 Score: 4.5/5

Use-Cases: Content research, keyword research, idea generation. 

#9. BuzzSumo

If you are looking to learn more about what’s trending, then BuzzSumo is the tool for you. This research-centric tool allows content writers to discover the latest social media and content trends. 

As an SEO content writer, knowing what type of content or topics people are engaging with is important. With the help of BuzzSumo’s data, you can get a better understanding of the type of content that is getting the most engagement, shares, and backlinks. This makes it easier for you to come up with content ideas that are more likely to drive traffic and boost your search rankings.

Moreover, BuzzSumo has some other notable features that help you track brand mentions, industry trends, and content performance. You can also use this tool to identify top industry influencers and build a relationship with them.

Pricing: BuzzSumo Pro plan starts at $99/month. The Pro plan provides you access to all of its features. 

G2 Score: 4.5/5

Use-Case: Content research, trend monitoring, performance tracking.

#10 Clearscope

Clearscope is another easy-to-use content optimization tool that works similarly to Surfer SEO. Based on your main keyword, Clearscope provides you with a set of related keywords that you can include in your content. 

Clearscope uses AI and machine learning to analyze the top 30 Google search results and provide you with related keywords. The tool comes with a real-time content editor that provides you with useful suggestions as you write, while also rating your content. 

Many content writers and marketers consider Clearscope to be a better alternative to Surfer SEO in helping you improve the overall quality of your content and making it more search-engine friendly. 

Pricing: Clearscope has a monthly subscription that starts at $179/month. 

G2 Score: 4.9/5

Use-Cases: Content optimization, keyword research, content writing, and content editing. 

#11. ProWritingAid

ProWritingAid is a very helpful content-writing tool that works similarly to Grammarly. It points out the grammatical and structural errors in your writing, while also providing suggestions to fix them. 

ProWritingAid has various features that can help you improve the readability of your content. It highlights repeated and redundant words that need to be replaced, as well as complex sentences and unnecessary adjectives. 

A unique feature that ProWritingAid offers is that it can compare your content to similar works available online, providing you with an overall analysis. This can help you improve the overall quality of your content and make it more unique.

Pricing: ProWritingAid is free to use, however, to access all of its features you need to get their yearly subscription priced at $70/per year. You can also purchase a lifetime license for ProWritingAid for a one-time fee of $240. 

G2 Score: 4.6/5

Use-Cases: Content writing, content editing, writing analysis. 

#12. Plagarismremover.net

Plagarismremover.net is a tool used to detect plagiarism in your content. The tool compares your content to thousands of others to ensure that there’s no copying and pasting. Having plagiarism-free content is important, as Google penalizes websites that have duplicate content. 

Well, this tool provides you with the necessary plagiarism report you need to avoid earning an unnecessary penalty. You can directly copy and paste your content to the tool, or upload a file from your computer to check it for plagiarism. Plagiarismremover then highlights the plagiarized parts and provides you with useful suggestions to rephrase or change the content. 

The tool also has other built-in features such as a grammar checker, paraphrasing tool, text summarizer, and more. Lastly, it supports multiple languages such as Spanish, German, Turkish, and more.

Pricing: Free to use

G2 Score: N/A

Use-Case: Content editing.

#13. Paraphraser.io

Paraphraser.io is an online tool that can rephrase your content to make it more creative or fluent based on the style you pick. 

What makes Paraphraser.io better than other paraphrasing tools is that it works for 17 different languages. This can be particularly helpful in that you won’t have to worry about translating the content to English before rephrasing it. 

The tool also offers additional features such as a grammar check and a plagiarism checker, both of which are built into their application.

Pricing: Paraphraser.io is free-to-use for up to 500 words at a time. If you want to increase the word count and access additional writing styles, though, you’ll need to get their pro version, which costs $20/month. 

G2 Score: N/A

Use-Cases: Content writing and content editing.

Do Content Writing Tools Help with SEO?

Yes, content writing tools do make it easier for writers and marketers to ensure that their content is SEO-friendly. 

It is no secret that search engines reward reader-friendly, high-quality, and valuable content and each of the tools listed above can play a part in that. 

Certain content writing and editing tools such as Grammarly and Hemingway, for example, can help keep your content easy to understand, error-free, and readable. 

Similarly, optimizing your content is crucial for ensuring that it ranks high. Tools such as Surfer SEO and Yoast SEO provide you with useful technical assistance, keyword suggestions, and other functions that can ensure that your content is SEO-optimized. 

And then there are AI-based content writing tools, which can speed up your overall research and writing process. Jasper or ChatGPT can give you great prompts, editing support, and ideas that you can turn into quality articles.

Can I Rank on Google With AI-Generated Content?

Google has made it clear that AI-generated content is against their guidelines. According to this Search Engine Journal article report, regardless of the AI tool you use, automatically generated content is against Google’s Webmaster Guidelines

While we don’t know for sure whether Google can detect AI content or not, representatives have clearly stated that they will take strict action against AI-generated content if their webspam team comes across any. 

So, it’s better to avoid using AI-generated content in your blogs or articles, if you don’t want to violate Google’s guidelines. 

That being said, you can still use AI-based content writing tools to assist you in your overall writing process. 

AI tools such as Jasper and ChatGPT can help you in multiple ways. You can use them to create the first draft of your articles or to learn more about a new topic. Additionally, you can also use them for some inspiration when writer’s block hits you. These tools can speed up the overall content creation process while also making it easier to produce more accurate, better-quality content.

As long as you don’t copy and then paste the content such tools generate into your blog post it is perfectly fine to use AI content writing tools to assist you in your writing process. 

SEO Content Writing Tools FAQ 

Let’s wrap up this article by answering some of the most frequently asked questions on the topic. 

#1. Which SEO content writing tools are free? 

Some of the best, free-to-use SEO content writing tools are:

  • Grammarly 
  • Hemingway Editor
  • Yoast SEO
  • Google Keyword Planner
  • AnswerThePublic
  • Ubersuggest
  • Plagarismremover.net

#2. Does Grammarly help with SEO? 

Grammarly does not directly help with SEO, but it does help you create error-free content. 

It ensures that the content you create is seamless in terms of grammar and vocabulary, while also providing you with tips to make it more fluent and relevant to your writing style and tone. In turn, this makes your content more accurate and reader-friendly, increasing your chances to rank higher on search engines. 

Nick Zviadadze

Nick Zviadadze

Founder at MintSEO
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