As a business owner, you know the most about your brand.
But, you may not have the skills or time to put that knowledge into the right words.
This is where a professional copywriter comes into the picture.
A copywriter is skilled at using the right combination of words while talking about your brand. They can communicate your business’s unique selling points in a way that’s understandable and appealing to your target audience.
Looking for the best places to find copywriters for hire? Look no further!
In this article, we will be looking at some of the best places you can find copywriters for hire for your business and all the benefits they can bring.
So read on!
9 Places to Find Copywriters for Hire
Here are the 9 best websites to find copywriters to hire for your business:
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For almost a decade now, Upwork has been one of the top platforms for finding the best talent.
You can easily hire copywriters on Upwork by posting a job request free of charge, whether you’re looking for a freelancer or someone on a contractual basis.
The platform has over 12 million members so you also won’t have any shortage of applicants. This, however, is also a slight disadvantage, as you might receive too many applications and spend a considerable amount of time going through all of them.
Freelancer, as the name suggests, is a platform for hiring freelancers. Similar to Upwork and Fiverr, it is one of the major websites for hiring freelance copywriters. You can easily do this by creating a job proposal.
Alternatively, you can invite copywriters to apply directly based on their reviews. Freelancer ensures that you find the best copywriters and creators with the help of their algorithm, which takes into consideration various factors such as type of project, budget, etc. before suggesting freelancers to you.
Job postings on Freelancer are basically free. You’ll only have to give the platform a tiny percentage of the amount you will pay to the copywriter you hire through them.
ProBlogger, although primarily a blog site, is another great platform for hiring copywriters.
It is one of the oldest blogs about blogging and a valuable resource for countless writers that also doubles as a job board where you can hire copywriters for your business.
To post a job on the Pro Blogger job board, you will have to pay a base fee of $80. They also have membership packages for people who need to hire copywriters and content writers frequently. This can be very convenient, especially for a SaaS or affiliate marketing website.
A good job post on Pro Blogger, one that clearly highlights all the job requirements and the hourly or monthly wage, can receive anywhere from 50 to 250 applications. It can be tedious to sort through them, but it’s useful if you are hiring 2 to 5+ copywriters.
If you don’t have a lot of time to spend on the hiring and vetting process, then Scripted might be your best option. Unlike other job boards, Scripted has its very own selection process. This means you don’t have to spend much time going through hundreds of applications.
Their team will help you find and hire copywriters from their extensive pool of freelancers. They also provide support for other content creation aspects, such as strategy, publishing, editing, etc.
To make up for its services, however, Scripted is on the pricey side of things, charging a $200 monthly membership fee.
Indeed is mainly a job posting platform that businesses and companies can use to find full-time employees. So, if you are looking to hire full-time copywriters for your team, then Indeed is definitely a go-to website.
Indeed also lets you browse through the resumes and profiles of skilled copywriters and directly invite them for an interview.
Posting a job on Indeed is completely free of charge. But, if you want your job post to reach more people, you can make a sponsored post which you will have to pay for.
The one downside of using Indeed is that it doesn’t have a big pool of freelance copywriters. If you are trying to hire copywriters to work on a freelance basis, then you are better off trying other platforms.
PeoplePerHour is another great platform for hiring copywriters, as they have over 10,000 freelancers on their platform. You can make a job posting on their website to find copywriters and, once you hire a copywriter, they charge you a 10% commission.
Apart from that, posting a job is completely free. On average, you can receive as many applications on PeoplePerHour as you would get on ProBlogger or Upwork.
The downside? They also charge a £0.60 convenience fee if you do end up hiring someone, along with the above-mentioned commission.
Fiverr has been a leading name in the gig economy for a while now. You can find freelancers for just about anything on Fiverr, without really needing to make a job posting like the other platforms.
Instead, you can make a simple search for copywriters and then select the one that matches your budget and needs. They generally charge a 5.5% fee on every task or writer you commission that is above $50 in value. That is, if you hire a copywriter on Fiverr and pay them over $50, then Fiverr will charge you a 5.5% fee.
Fiverr also has a pro mode for businesses that makes it easier for you to hire pre-vetted and higher-rated copywriters. With pro mode, however, you can expect to spend a minimum of $100 for your hiring needs.
Textbroker can be a good option for businesses looking to hire copywriters with a fixed budget. The payment options start from as low as 2.3 cents per word.
Textbroker, much like Scripted, also has a pre-vetted pool of writers. This makes it easier for you to hire skilled copywriters.
This works through a rating system where copywriters and content writers are awarded stars. Based on your budget, you can either hire a 2-start writer or a 5-start writer. The lower-rated writers are more budget-friendly, while the higher-rated ones are more experienced in their niches.
Why Hire Copywriters?
If you are hesitant about hiring copywriters or if you are questioning whether you really need one, then this section is for you.
As a brand owner, you have a multitude of things that require your time and attention. Hence, doing all the copywriting by yourself can get a bit overwhelming, not to mention time-consuming.
On top of that, while you completely understand your brand, you may not be able to put it into the right words for your customers.
This is where a copywriter comes into the picture. Copywriting is, arguably, one of the most important aspects of online advertising and marketing.
Copywriters are skilled at marketing your brand in simple, understandable, and creative ways. They can help you with lead generation and conversion, as well as connect with your customers, thanks to their writing skills and creativity.
Additionally, hiring a copywriter can also improve your brand voice. When you have a skilled copywriter on your team, you can ensure that all official communications have a uniform professional tone and style.
Thus, hiring a copywriter can make your brand more authoritative and memorable, giving it a premium appeal.
To summarize here’s why hiring a copywriter makes sense:
- It saves you time.
- It can help drive conversions.
- Helps with brand tone and brand voice.
- Better communication with your audience and customers.
- Offers more creativity
- Gives your brand a more cohesive, premium feel.
As a result, hiring a copywriter can greatly benefit your business.
What Can a Copywriter Help With?
Similar to blog writers who specialize in a specific niche, copywriters also have different areas of specialization. Here are some of the ways hiring a copywriter can help your business:
- Social Media Content
- Press Releases
- Website Content
- Landing Page Copy
- Google Ads
- Facebook Ads
- Email Marketing Campaigns
- Content Marketing
- Scripts for Radio or YouTube
- Printed Ads
And more! So, when you’re hiring a copywriter, you should think about your business’s specific needs.
A copywriter with social media experience, for example, can help you create better content for your social media channels. They can help with brand awareness, as well as building a strong audience base and keeping it engaged.
A copywriter who understands website and landing page copy, on the other hand, can help you drive traffic to your website. If they have a fair understanding of SEO too, they can also improve your website’s overall content, making it more SEO-friendly. This can help you better connect with your target audience and lead to more conversions.
These are just two examples of the many ways hiring a copywriter can help with your business.
In a nutshell, having a good copywriter on your team can help you with any and all aspects of your brand that involve content. Right from ideation to execution, a copywriter can provide you with creative ideas, helpful inputs, and successful execution.
How to Hire the Right Copywriter for my Business?
By now, you know where to hire the best copywriters and how doing so can help you. Now, let’s look at some things that you should know when you’re in the process of hiring a copywriter.
To ensure that you’re hiring the right copywriter(s) for your business, follow these steps:
#1. Know What You Are Hiring For
As we already mentioned, different copywriters specialize in different areas. That’s why it’s important to know what your needs are before you make a hire.
For example, if you are looking to revamp your website content, you would need a copywriter who specializes in website content. Or, if you need help with Google or Facebook ads, you need to hire a copywriter who specializes in ad creation.
Knowing what you want is the key to getting the best person for the job. In some cases, you might need a copywriter that can help you in several areas. In such a case, you can hire someone who is experienced in more than one area of copywriting.
Another thing to consider is your budget and the type of copywriter you need. Do you need someone to work as a freelancer? Or are you looking for a new team member? Knowing the answers to these questions can make it easier for you to shortlist the right candidates.
Make sure you explain exactly what you are looking for in your job post. This can make the process of hiring the right copywriter smoother and make it less likely that you’ll have to let them go later on.
#2. Ask for Samples & Past Work
The next important step in your hiring process should be asking for samples. Much like designers, most copywriters also have a portfolio. So once you have shortlisted a few candidates, you can ask them to share their portfolios with you.
Alternatively, you can also ask each and every candidate applying for a job to share their portfolio. The goal here is for you to get a better understanding of the writer’s writing style and whether it fits your brand or not.
Not to mention, asking for samples is also a great way of separating the serious and experienced applicants from the ones who are not. In a nutshell, work samples allow you to better understand the skills and abilities of applicants beyond what’s mentioned on their resumes.
This said, going through all of those portfolios can be tiring and time-consuming. So, to make the process of shortlisting applicants based on their portfolios easier, you can take the help of a virtual assistant (VA). The VA can go through all the applications, samples, and portfolios to find the most suitable candidates based on your requirements.
#3. Test Them Out
Lastly, once you have shortlisted a few candidates, you should ask them to do a paid trial job. The type of trial task can depend on what you’re looking for. You can ask them to write an Instagram post, a Google Ad, or anything else that you specifically need help with.
This can be particularly helpful if you are hiring someone for overall copy work as opposed to a specialized role. The sample test can help you better understand what they are capable of and how you can utilize their talents.
Once you find a copywriter that is able to meet your requirements in the trial test, you can invite them for an interview. It is the final step when it comes to hiring the right copywriter. Once you’ve interviewed the best candidates personally, you’ll be able to hire the best possible person for the job.
And there you have it! We hope this article makes it easier for you to find the copywriter your brand needs.
Thank you for reading so far! To learn more about marketing, SEO, and content, don’t forget to check out our other blogs.