Link-building is the process of building backlinks (as in, links from other domains) to your website. A backlink is a sign of trust for Google. The more quality backlinks your website has, the more likely it is for Google to reward you with better rankings.
White hat link-building is the process of building backlinks to your website in a manner that’s compliant with Google’s policies. Black hat link-building, on the other hand, is a practice of building backlinks with sketchy, non-compliant techniques (which can lead to Google penalizing your website). At MintSEO, we only do white hat link-building.
If your niche is not competitive at all, and your competitors are not doing link-building, then yes, you can theoretically rank without link-building. Backlinks, however, are going to be the difference between ranking in 6 months and ranking in 2 years.
This depends on the client’s needs. As a bare minimum, we recommend our clients start with at least 10 backlinks per month if they want to drive reasonable results. Depending on the niche, though, we might need to build anything from 10 to 50+ links per month.
It heavily depends on a lot of factors, including how well your website is ranking currently, how many backlinks you build per month, and how competitive your niche is. On average, though, it takes 6 to 10 months to start seeing an impact from the backlinks.
No, we never use PBNs. All backlinks we build are from real websites run by real people. PBNs can get you short-term results, but you run the risk of getting your website penalized in the long term, thus destroying all the SEO progress you’re going to make.
Sometimes, yes. These days, most website owners know how impactful backlinks can be, and they won’t agree to a link placement unless there’s a financial incentive for them. In such cases, we pay for the links from our end.