In 2023 Search Engine Optimization (SEO) is a must if you want your business to stay competitive.
Without SEO, your website won’t appear among Google’s top search results, which is where the magic happens. According to Backlinko, 54.4% of people click on one of the top three results on Google, which means that the higher you rank, the more likely you are to attract more visitors.
But building a successful SEO strategy is not easy – it requires content optimization, extensive link-building, and knowledge of search engine algorithms.
That’s why most business owners seek help from SEO experts to get their website up on Search Engine Result Pages (SERPs).
So, what does an SEO expert do exactly, and where can you find one?
Read on to find the answer to these questions and discover the top ten best sites to hire an SEO expert in 2023.
What Is an SEO Expert and Why Should You Hire One?
Having a strong SEO is important for almost every business.
To give you an idea, over 50% of people use Google to find new brands online. That’s why your website needs to be visible to online users for a chance to attract them and then turn them into loyal customers.
That’s where an SEO expert can help.
A true SEO expert is familiar with all that it takes to rank on search engines, from keyword research to link building and content optimization. Their job is to use their knowledge and experience to get creative and help your website climb the ranks of SERPs.
Hiring an SEO expert can improve your online visibility, boost search engine rankings, increase website traffic, and drive more sales.
In addition, an SEO expert can take care of the technical aspects of SEO, which can be tricky and time-consuming. That allows you to focus on what you do best – running your business.
However, not all SEO professionals are good at their job.
That’s why it’s vital to hire the right one if you want to improve your search engine rankings and grow your business.
The best approach is to look for someone with a proven track record, the ability to understand your needs and goals, and good communication skills. That will help set you on the right path to success.
10 Best Sites to Hire an SEO Expert
When it comes to hiring an SEO expert, choosing the right place to look is as important as choosing the right expert. The best SEO experts stay away from shady platforms, which is what you should do as well.
That’s why we’ve created this list of the ten best sites to hire an SEO expert and find the perfect match for your business, starting with:
MintSEO is an SEO and content marketing agency.
We help our clients rank on the front page of Google by creating SEO-optimized blog articles, doing link-building, and taking care of on-page and off-page SEO.
Instead of having to deal with the hassle of supervising your SEO expert, we handle the entire strategy for you! This includes the following services:
And more! Get in touch now.
Upwork is one of the biggest online job portals where millions of freelance SEO experts offer their services.
To hire an SEO expert on Upwork, you need to create a free job posting with a detailed description of your needs and specifications.
SEO experts can see this job post and apply with a portfolio and a short proposal on why they think they are the right person for the job.
The potential downside of Upwork is that you have to vet candidates yourself which can be very time-consuming. However, you can filter freelancers based on their job success score and other factors, which makes the process a bit easier.
The main advantage of Upwork is that many top SEO experts use this platform to look for new job opportunities. In addition, with so many available options, you are guaranteed to find someone good within your budget.
Legiit is a huge online marketplace that connects business owners with experts offering various services.
SEO is the main focus of the platform, which means you can easily find freelancers who can help you with keyword research, link building, on-site optimization, local SEO, link insertions, guest posting, and other types of SEO services.
Legiit is pretty easy to use. You can select a category and see a list of SEO experts ready to help you. Then, you can filter SEO freelancers based on your needs and budget.
Using Legiit is free, and hiring someone has no hidden costs. Instead, the platform takes a percentage of earnings from freelancers. This makes it one of the most cost-effective websites to hire an SEO expert.
Fiverr is another huge website where you can find SEO experts from all over the world.
You don’t need to make a job posting; instead, you can go through the profiles of SEO experts to find the one that matches your needs and budget.
However, the main problem with Fiverr is that it is oversaturated with low-quality offers. In fact, we’ve already written about how Fiverr backlinks are not a good link-building strategy. The same goes for SEO, as many people on the platform are far from experts.
The best way to find a quality SEO professional on Fiverr is to turn on their “Pro Services.” This option presents you with only the vetted professionals whose quality of service has been verified by the platform.
ProBlogger is a website about blogging. However, the site also doubles as a job board where employees can post ads looking for content writers or copywriters.
Although SEO is not ProBlogger’s main focus, many writers looking for jobs on that platform have experience with on-page optimization. So, if that’s where you need some help, ProBlogger can be a great place to find an on-page SEO expert.
ProBlogger charges $80 for posting a basic ad on their job board. The posting is featured for 15 days, during which all ProBlogger members can apply. While you can upgrade your job posting, this can cost up to $320+ based on the membership package you select.
Lastly, since the focus of ProBlogger is on blogging and not SEO, you may not have as many job applications to go through. This can save you time, but you may miss some strong candidates.
If you’re looking to hire an SEO expert as a full-time employee, Indeed is a great place to do so. This platform mainly focuses on full-time job opportunities, but you can also find freelance SEO experts there.
The main advantage of Indeed is that it is one of the most popular websites for job seekers. So, if you’re looking to reach a wide pool of talent, you should consider posting a job opening on Indeed.
Creating a job posting is free, but you can pay to upgrade your ad and reach a wider audience. Alternatively, you can browse through profiles of potential employees and reach out to them without making a job ad. That can save you some time because employers are often flooded with tens or hundreds of applications for every job offer.
LinkedIn is probably the best platform to build your network and find experts to help your business grow.
LinkedIn is free to use, and the best part is that almost every SEO professional is on there.
There are two ways you can approach the hiring process on this platform.
First, you can reach out directly to qualified SEO experts and see if they are a good fit for your business. The vetting process becomes easier if someone in your network and your colleagues and peers have already worked with them.
The second option is to create a job ad listing all the requirements and benefits of working with you. SEO experts can then share their portfolios, testimonials, and resumes while applying for the position.
However, keep in mind that posting a job listing can result in hundreds of applications. So, the vetting process is usually time-consuming.
#8. Crowd Content
Crowd Content is a website that connects business owners with writers from different backgrounds. And although the platform mainly focuses on writing services, you may be interested in their SEO content creation and local SEO knowledge.
So, if you need an expert specializing in SEO writing, Crowd Content is a good place to find them.
You simply fill out the form on their website, and Crowd Content connects you to the most suitable SEO experts from their pool of 6,000+ writers.
The only problem is that you have to do most of the heavy lifting. You need to provide keywords and other necessary information such as content outlines, and the writer is responsible for creating quality content that meets your standards.
That’s why Crowd Content is mostly for business owners who have experience with SEO but need help with content creation. If you need assistance with other areas of SEO, you’ll have to find help elsewhere.
Freelancer is another big platform for finding SEO freelancers. Just like with Upwork and most other platforms, you need to create a job posting to state your needs and requirements and invite freelancers to apply.
The great thing about Freelancer is that it uses an algorithm that finds and proposes the best SEO experts based on your needs. That makes it easier to find the right person and start working on your SEO strategy.
Posting a job ad on Freelancer is free. If you hire somebody, though, you need to pay them through the platform and Freelancer takes a small percentage of their earnings.
Guru is a digital marketplace that works just like Upwork and Freelancer.
You can find the right SEO expert by searching through a pool of 100,000+ freelancers offering SEO services. You can filter the potential candidates by the exact service you need, their location, earnings, and other metrics. You can also take a look at their personal information, portfolio, and testimonials from previous clients.
If that seems like too much work, you can always post a free job ad with your needs and requirements. However, you may end up flooded with applications because so many SEO freelancers are looking for work on Guru.
Keep in mind that Guru charges a small fee (2.9%) if you hire a freelancer on their platform.
What Can an SEO Expert Help With?
Hiring an SEO expert can boost your search engine visibility and propel your business to new heights. Most SEO consultants focus on optimizing websites and content, improving search engine rankings, boosting online visibility, increasing website traffic, and increasing conversions.
Here’s what an SEO expert can do for your website:
- Analyze website structure and uncover technical issues
- Improve page load speed
- Optimize your website for mobile users
- Perform keyword research
- Create engaging content that catches the attention of your website visitors
- Select the top-performing relevant keywords and optimize your content around them
- Analyze your backlink profile
- Create an appropriate link-building strategy to establish credibility with search engines
- Monitor and analyze your website’s performance
- Identify potential areas for improvement and adjust your SEO strategy accordingly
- Help you stay up to date with the latest industry trends and changes
- Ensure you are following the best practices after search engines update their algorithms
How to Hire an SEO Expert?
Once you’ve selected a trusted website (or a few), it’s time to review the talent and choose the right SEO expert.
The first thing you need to check is their track record of success. If they have examples of past work, client testimonials, and case studies, you need to go over them and verify their quality of work. If they’ve given results to other clients, it’s a good indicator that they can also do a good job for you.
Once you narrow down your choices, it’s time to talk to candidates and pay attention to a few things.
Most importantly, the right SEO expert should understand your business needs and goals. If they take time to ask questions and get to know your business better, it’s usually a sign that they’re trying to take a personalized approach for better results. You should always take someone willing to work with you to reach your objectives over someone who promises results without getting familiar with your business.
Keep in mind that you’ll be working closely with this person, so it’s vital they have strong communication skills. That’s why you should look for someone who is proactive and responsive so that you always stay in the loop.
In addition, SEO is very dynamic, so you need an SEO expert who keeps up with the latest SEO trends and best practices. They should be adaptable and willing to try new things to achieve better results.
Lastly, you want to consider the pricing. Keep in mind that the cheapest option is rarely the best. You can instead look for someone who charges competitive rates but provides quality SEO services.
FAQs on SEO Experts
Interested in learning more about SEO experts? Here are some most common questions:
#1. How much does it cost to hire an SEO expert?
According to a Backlinko report, most SEO freelancers charge $50-$150 per hour. That said, the number can go higher or lower depending on their expertise, your needs, and other factors.
Around 10% of all SEO experts charge more than $150 per hour, according to Ahrefs. They also highlight that SEO agencies and consultants charge significantly more than freelancers. But they usually deliver better results.
#2. What skills should I look for in an SEO expert?
SEO experts can help with many different areas of SEO. Depending on your needs and goals, you can look for someone who understands search engine algorithms, on-page optimization, keyword research, technical SEO, link building, data analysis, and other SEO practices.
It’s vital to hire an SEO expert who is flexible and responsive. That way, you’ll always be in the loop, which will make it easier to reach your goals.
#3. Is it worth hiring an SEO expert?
Yes, hiring an SEO expert is worth it. With their knowledge and experience, you can improve your online presence, boost search engine rankings, increase organic traffic, and turn your new website visitors into customers.
And that’s a wrap.
We hope this article has helped you gain a better understanding of the importance of hiring an SEO expert and what they bring to the table.
In addition, our list of the top ten best websites to hire an SEO expert and tips on what to look for should help you hire the right talent in no time.
For more SEO articles and tips, visit our blog.
Good luck with your search!