21 Best Marketing Subreddits in 2023 [W/ Marketing Tips]

With over 430 million monthly active users, Reddit is one of the biggest social media platforms in the world.

When used effectively, Reddit can be an insanely powerful marketing channel for your website. You’ll be able to drive thousands, if not tens or hundreds of thousands, of users to your site within days.

Done wrong, though, you’ll end up getting banned from a particular subreddit (best case scenario), or chased by angry Redditers with pitchforks for shamelessly promoting your website (worst case scenario).

In this article, we’re going to cover all you need to know about marketing subreddits on Reddit, as well as how to effectively promote your website on Reddit (without getting hated or banned).

Let’s get started!

21 Best Marketing Subreddits

#1. Best SEO Subreddits

Let’s start with SEO. There are a ton of Reddit marketing subreddits dedicated to SEO, some of the most popular ones being:

• SEO Growth (/r/seogrowth), 8,300 members. Subreddit dedicated to growing blogs, websites, and businesses via SEO. Home to the best tips, tricks, case studies, and more. Whether you’re looking to learn the basics of keyword research, or advanced SEO techniques, this sub is the place to be!
• Big SEO (/r/bigseo), 88,400 members. Subreddit for advanced SEOs looking to further grow their skills.
• Tech SEO (/r/techseo). 14,670 members. A Subreddit that is dedicated to the tech side of SEO.
• Just START! (/r/juststart). 107, 437 members. A community about affiliate marketing, search engine optimization, link-building, and related topics. Learn what works, what doesn’t, and what’s new through real experiences from both beginners and experts.
• SEO (/r/seo). 195,289 members. Search engine optimization and all its wider facets. Your community for SEO news, tips, and case studies.

Top Posts From SEO Subreddits

• Getting started with SEO? Read this
• Recently hit 6.4 mil monthly organic traffic for a SaaS website. Here are the 40 tips that helped me make that happen.
• Mega-Post | Compilation of the First 40 SEO Tips
• One blog post made me $20,000 in Passive Income (this is how I did it, and how you can *probably* do it too, plus the niche I use)…
• Amazon Affiliate Site from $118/m to $3,103/m in 8 MONTHS (SOLD it for $62,000+)

#2. Best (General) Marketing Subreddits

Next up, are subreddits about marketing in general. Digital marketing, PPC, affiliate marketing – anything goes!

Some of our favorite (general) marketing subreddits on Reddit are:

• Marketing (/r/marketing). 411,013 members. For marketing communications and advertising industry professionals to discuss and ask questions related to marketing strategy, media planning, digital, social, search, and anything in-between.
• Digital Marketing (/r/digital_marketing). 156, 264 members. Subreddit for digital marketing news, best practices, strategy, and learning.
• Analytics (/r/analytics). 120,604 members. The subreddit is dedicated to web analytics, data, and business analytics. 
• Affiliate Marketing (/r/affiliatemarketing). 105,634 members. A community to discuss Affiliate Marketing, paid traffic, SEO, email marketing, and more. 
• PPC (/r/ppc). 120,529 members. Subreddit about all things PPC – Google Ads, Facebook Ads, Microsoft Advertising, and others. 
• Email Marketing (/r/emailmarketing). 28,163 members. Subreddit about all things email marketing related. Learn how to reach your audience via email and connect with other email marketing pros.
• Ask Marketing (/r/askmarketing). 40,334 members. A subreddit specifically for asking questions about marketing to professionals working in the field.

Top Posts From Marketing Subreddits

• Always sell benefits, not features. Remember this: In 2001, when Steve Jobs introduced the first iPod to the World, he didn’t pull it out of his jeans pocket and say, “The iPod. A 5GB MP3 player”. He said, “The iPod. 1,000 songs in your pocket.”
• Over the last 2 months, after speaking to 317 Marketing team members, I realized that clickbait titles are pretty much dead in 2020..
• Become Google Analytics Certified in 2 Days, I Have Created the Ultimate Guide with ALL Questions, Answers, and Links
• I’ve had a dreamy analytics career and am getting out of the game. Here’s some of what I’ve learned.
• I’ve managed +$10M in paid media over the last 8 years. Here are a few “less mainstream” FREE tools/websites/extensions I use. Hope this helps!

#3. Best Social Media Marketing Subreddits

Are you a social media marketing wiz? Then you’ll love these marketing subreddits!

On these subs, you’ll find all sorts of social media marketing info, including news, best practices, tips and tricks from professionals in the field, and more!

• Social Media (/r/socialmedia). 192,835 members. A sub for professional discussion about social media, news, and best practices.
• Social Media Marketing (/r/socialmediamarketing). 51,651 members. r/SocialMediaMarketing is a place for SMM professionals to share industry-relevant information, discuss best practices, and provide constructive criticism.
• Social Media Research (/r/socialmediaresearch) 5,523 members. You can post links to research articles focusing on social media, blog posts, or videos talking about it, or even suggest ideas that would be interesting to research.
• Social Media Analytics (/r/socialmediaanalytics). 3,801 members. This is a subreddit to discuss data visualization, analytics tools, and data as it relates to social media.

Top Posts From Social Media Marketing Subreddits

• UPDATE: Kelly Blazek, Cleveland Job Bank Founder who rebuked LinkedIn requests with nasty emails, has lost her IABC Communicator of the Year Award
• Burger King uses 50cent to promote his new BKCoffee!
• Freelance Social Media? Two things I did that my clients loved (you can download them.)
• The best time to share your Instagram post in 2019.
• Inside an Instagram Bot Farm

#4. Best Entrepreneurship, Small Business, and Startup Subreddits

If you’re a startup founder (or a marketer working in a startup), you’re going to love these marketing subreddits.

On these subs, you’ll find information about everything, from finding a product-market fit to scaling your business to the next level!

The best business, entrepreneurship, and startup subreddits on Reddit are:

• Entrepreneur (/r/entrepreneur). 1,214,631 members. The biggest entrepreneurship subreddit on Reddit. Covers all sorts of topics, from starting up your first business to scaling up an existing one.
• Startups (/r/startups). 980,143 members. A subreddit about starting and growing a startup. Great place to network with both newbies and experienced founders.
• Small Business (/r/smallbusiness). 808,216 members. Dedicated sub about all things small business. Not advertising-friendly. Topics are limited to starting, owning, and growing a small business.
• Growth Hacking (/r/growthhacking). 27,448 members. Reddit’s largest growth hacking community. If you’re more into the experimental side of marketing, this sub’s the right one for you!
• Business (/r/business). 713,200 members. A subreddit more about business news than business advice.
• Sweaty Startup (/r/sweatystartup). 63,017 members. Subreddit for the Sweaty Startup podcast. Frequented by both high-tech entrepreneurs and more old-fashioned business owners.
• Grow My Business (/r/growmybusiness). 36,341 members. Go-to subreddit for asking for advice related to growing your business.
• Lady Business (/r/ladybusiness). 12,160 members. A place to discuss, celebrate, and encourage folks who identify as women, trans, non-binary, etc. in the business world.
• Roast my Startup (/r/roastmystartup). 5,274 members. A subreddit for critiquing people’s startup ideas. Looking to get feedback about your next big business idea? This is the sub to go to!

Top Posts From Business Subreddits

• The marketing genius of Lil Nas X
• 3 months ago I posted the exact process on how I sold $150,000 selling T-shirt on Amazon. I will now explain the exact steps you can take to earn your first $1,000,000 selling on Amazon via the Shopify integration with ZERO inventory.
• 4 years ago I wrote a case study on reddit on my $4k per month local business. I’ve since built that company into a multi-million dollar company and the redditors that followed are now doing a combined $50 million dollars per year! Updated case study and AMA.
• How I bootstrapped a $40m company overnight
• Ultimate Checklist for Content Distribution [100+ Channels Proven to Boost Your Traffic and Sales]

#5. Best Blogging and Content Marketing Subreddits

If you’re a freelance writer, content marketer, copywriter, or blogger, these marketing subreddits are going to be right up your alley!

The biggest blogging and content marketing subreddits on Reddit are:

• Blogging (/r/blogging). 105,647 members. A community for bloggers. This subreddit is aimed at helping bloggers with their blogging journey, whether they’re just starting up or looking to monetize a successful blog. Great place to learn more about SEO content writing.
• Content Marketing (/r/content_marketing). 92,196 members. A community of content marketers helping each other improve, giving feedback, and sharing any useful advice and tools they come across.
• WordPress (/r/wordpress). 162,653 members. A subreddit devoted to all things WordPress.
• Writers (/r/writers). 140,408 members. Subreddit for all sorts of writers – fiction, nonfiction, bloggers, and more.
• Freelance Writers (/r/freelancewriters). 95,542 members. A place for freelance writers of all kinds to discuss and share every facet of freelance writing. Great place to find writers to outsource your content writing.
• Copywriting (/r/copywriting). 60,800 members. A subreddit for learning, discussing, critiquing, and sharing resources about copywriting. A subreddit by copywriters, for copywriters.

Top Posts From Blogging and Content Marketing Subreddits

• How to actually make a living from your blog
• Are you afraid of starting your blog or YouTube channel, then read this. This might change your thoughts 
• Starting a Blog? Don’t Host With BlueHost or GoDaddy
• Case study: 8 LinkedIn tactics that really worked for us—and 5 that didn’t
• I have officially been freelancing for one month – and I just passed the $2000 mark. Thank you guys!!
• Hit my first $10k month as a freelancer! Here’s what I learned (and my biggest mistakes).

Reddit Lingo – What You need to Know

New to Reddit?

The platform might seem quite confusing. Unlike conventional social media platforms (Facebook, Twitter, etc.), Reddit has its own culture, rules, lingo, and so on.

To give you a better understanding of Reddit slang, here are some of the most popular terms:

• Subreddit – A small community dedicated to a specific topic or field. E.g. /r/marketing, /r/entrepreneur, /r/seogrowth are all examples of subreddits. Every subreddit is managed by a different team of mods (unaffiliated with Reddit Inc.) and has its own set of rules.
• Upvote/Downvote – Every post or comment on Reddit can be upvoted (liked) or downvoted (disliked). Posts with a lot of upvotes get better visibility, while posts that get downvoted are barely seen.
• Karma – Total amount of upvotes (minus downvotes) you’ve gained on your account. Having some karma on Reddit is important so other Redditors can see that you’re not just hanging around Reddit to promote your website. 
• AMA – Ask Me Anything. A lot of famous people do AMA threads on Reddit. The gist of it is, a celebrity or influencer hangs around a thread and answers any questions that the community might have about them, their work, etc.
• ELI 5 – Explain like I’m 5, which means what the name implies.
• OP – Original poster, the person who started a specific thread.
• Tl;dr – Too long, didn’t read. At the end of long posts, some people post summaries of the posts (called “tl;dr”)
• Shill – Promoting yourself or having an agenda.

How to Promote Yourself on Reddit – Reddit Marketing 101

Since you’re a marketer, we’re guessing you’re also looking to promote yourself or your content on Reddit – no surprise there.

However, you should know that most Reddit communities are very hostile to just about anyone being overly self-promotional.

If you just pop by a sub and post a random blog post, there’s a very good chance that you’ll get a ton of hate and maybe even get banned for spam.

So, how do you promote yourself or your company on Reddit without risking getting banned? Here are our top tips:

1. Become a Reddit native. Reddit works differently than most conventional social media platforms. The first step to understanding it is actually becoming a user of the platform. So, make an account, subscribe to subreddits that match your interests, start browsing regularly, and comment or contribute when you can.
2. Don’t use a company account. If you use a company account on Reddit, that automatically means you’re not a real person and you’ll just be there to promote your products/services.
3. Minimize self-promotion. We recommend spending 80% of the time actually using Reddit for personal use (commenting, posting, etc.), and 20% for promotion. Whenever you make a promotional post, users WILL go through your post history to see if you’re a “shill.”
4. Create Reddit-native posts. Most marketing subreddits don’t allow for direct link submissions (and even if they did, they never work). If you want Reddit to love your latest blog post, submit it in a Reddit native format. Remove conventional blog elements and format it as a post. This way, it’s a lot more likely to get engagement.
5. Follow the rules. Each subreddit has its own rules. Make sure to read them and familiarize yourself with them to avoid getting banned.

Reddit Marketing FAQ

#1. Can I use Reddit for marketing?

Absolutely, Reddit has a lot of potential for digital marketers. However, the important thing here is that to effectively promote yourself on Reddit, you need to truly understand how the platform works and even be an active user.

#2. Is Reddit good for marketing?

Reddit can be extremely useful for marketing. There are tons of case studies on the internet where marketers managed to drive 5,000 – 50,000+ traffic all through a single Reddit post.

As we mentioned before, though, in order to make Reddit marketing work for you, you need to be very familiar with the platform.

#3. What is Reddit mostly used for?

At its core, Reddit is a content-sharing platform. You can use it to discover (or share) just about any type of content: news, memes, articles, blog posts, statistics, and so on.

#4. How do I promote my content on Reddit?

In order to promote your content on Reddit, you should first make an account and start actively using the platform. Once you get the hang of it, pick a handful of subreddits in which you want to post your content. Read their rules and see what kind of content is successful for those specific subreddits. Finally, format your content in a native Reddit-friendly format and post it!

#5. Who uses Reddit the most?

Reddit is more prevalent among younger people. According to a February 2021 survey, it was found that 36% of internet users aged 18 to 29 years old and 22% percent of users aged 30 to 49 used Reddit.